A process transformation
How one jewelry brand eliminated fulfillment bottlenecks while maintaining the personal touch that customers love
The challenge
Daisy London has built their reputation on meaningful connections. Since launching in 2009, the jewelry brand has crafted timeless pieces inspired by familiar symbols—daisies, chakras, celestial motifs—that resonate deeply with customers who value both beauty and meaning.
But as orders scaled, maintaining that personal connection became increasingly difficult. Every single gift note was being handwritten manually by their fulfillment team, creating a bottleneck that threatened both operational efficiency and the premium experience customers expected.
Leo, Head of Operations at Daisy London, remembers the strain: "We were being very manual. Our poor packers had to write every note on a blank card manually."
The problem wasn't just operational—it was personal. Leo recalls: "I was actually doing it myself back in the day... I once had a customer complain about my handwriting!"
The solution
Daisy London needed a solution that could maintain the human touch without the human bottleneck. Yuzu's automated gift note printing integrated directly into their existing Shopify workflow, transforming their fulfillment process overnight.
"Pretty smoothly. Pretty automated," Leo explains. "When we're fulfilling orders from Shopify, it all perfectly works. The notes print with the fulfilled orders, and we match them pretty quickly."
The setup process was equally smooth: "Very easy — really easy to communicate with you guys and set things up, bounce ideas off each other, and test everything. All very easy!"
The results
What started as an operational fix quickly became a strategic advantage. With automation handling the mechanics, Daisy could focus on making each message more meaningful.
Personalization at scale
"It's helped our loyalty workflows," Leo notes. "We like to reward our loyal customers... using product-specific notes has been super useful. If someone orders a fine piece of jewelry... we want to make sure they have a personalized note explaining what things are made of and how they work."
Exceptional customer response
The impact on customer experience has been remarkable:
- "They really appreciate it so much"
- "They weren't expecting it"
- "Brands don't do things like this anymore"
- "The note was such a nice touch"
These comments flow regularly into their customer support inbox, where George - Daisy's dedicated CX specialist—builds on these positive first impressions to create lasting customer relationships.
Operational efficiency gains
The automated system eliminated the manual bottleneck entirely. Daisy's fulfillment team no longer spends time handwriting individual notes, and the seamless Shopify integration means personalized messages print automatically with each order—no coordination required.
The result? Faster fulfillment, consistent quality, and a team that can focus on packaging beautiful jewelry instead of writing notes. As Leo puts it: "We'd definitely not want to be handwriting all those again."
Why Daisy stays with Yuzu
Several factors make Yuzu an essential part of Daisy's operations:
Reliable integration: Seamless connection with existing Shopify workflows Collaborative partnership: Easy communication and responsive support Competitive value: Affordable pricing that scales with their business
"Great team, easy communication, competitive pricing. It's been very easy working with you guys," Leo summarizes.
Data-driven personalization
Looking ahead, Daisy is excited about expanding their automated personalization capabilities. "More flows based on customer data, more specific cards—I want to get more and more into it, basically," Leo shares.
This evolution from solving an operational problem to creating strategic customer engagement opportunities exemplifies how the right automation can unlock new possibilities for brand connection.
Ready to transform your fulfillment process while enhancing customer experience? See how Yuzu can help you deliver personal touches at scale without the operational headaches. Book a demo to discover what's possible when automation meets authentic customer connection.
